We're not going to follow up with you unless you ask us to. No pressure. No sales calls. Just the facts.
Imagine you're starting a pet business.
You ask around. Everyone uses different tools: Square for payments, Calendly for bookings, Google Sheets for tracking, Mailchimp for email notifications, QuickBooks for invoicing.
What if there was one system built specifically for pet businesses? Not a generic booking tool retrofitted for animals. Not a human salon system pretending to understand pets. Something designed from day one for the Human → Pet(s) → Service relationship that defines every pet business.
That's what we built. One business type at a time.
We started with daycare, hydrotherapy, training, and puppy school. Then we spent time inside grooming salons and on walking routes. Then boarding facilities. Each business type taught us something different. Only after understanding each one individually did we solve the harder problem: bringing them all together.
These are the foundations that separate thriving pet businesses from the ones who constantly chase their tail (pun intended). Every feature we build serves one of these pillars.
Stop juggling 8 tools
Most pet businesses piece together a patchwork: Square for payments, Calendly for bookings, Google Sheets for tracking, QuickBooks for invoicing. Eight tools. Eight logins. Eight monthly fees. Eight places where things can go wrong.
Petboost brings everything into one place. Bookings, payments, customers, pets, history. When a customer books, their payment is processed, their pet profile is updated, and your calendar reflects it instantly. No sync issues. No missing data. One source of truth.
Reclaim 20+ hours every week
We hear the same story from every pet business owner: "I love working with animals, but the admin is killing me." Taking booking calls mid-groom. Chasing invoices at 10pm. Playing catch-up on weekends that should be yours.
Petboost automates the repetitive work: booking confirmations sent instantly, reminders triggered automatically, payments collected without asking. Our customers tell us they reclaim 20+ hours per week. That's time for more appointments, better care, or simply getting your weekends back.
Get Paid Without Asking Twice
The awkward payment conversation. The invoice that sits unpaid for weeks. The client who 'forgot' their wallet. Every pet business owner knows these moments. They're uncomfortable, they're time-consuming, and they shouldn't be your problem.
Card on file means payment happens automatically after service. Pre-authorisation holds funds before appointments so no-shows don't cost you. SMS payment links let clients pay from their phone. Money arrives without you lifting a finger or having an awkward conversation.
A lot of businesses still do this out of habit, but under current ATO guidance it's genuinely more admin than necessary.
5 steps • 10+ min per sale
Manually in Xero/MYOB
Days or weeks...
Bank transfer or card
Find invoice, match to bank feed
If customer needs it
Unnecessary duplication: You end up duplicating the same information across systems for no real compliance benefit under current ATO guidance.
2 steps • 0 min admin
Card on file via Stripe
Clean data for your accountant
Tax invoice receipt?
Available on-demand from Customer Portal
These guidelines apply to Australian businesses registered for GST. Always consult with your accountant for advice specific to your situation.
Capture bookings any time, focus on clients who need you
You're mid-groom when your phone rings. A potential new client. Do you answer with wet hands? Let it go to voicemail and hope they don't call your competitor? This shouldn't be a dilemma. You didn't take up grooming to answer phones.
Self-service booking means clients can find your availability and book themselves, any time of day or night. Over 50% of Petboost appointments are now self-service. Over 70% happen after business hours. For clients who need that conversation, you now have more time to give it to them.
Never overbook again
Overbooking is stressful. Double-bookings are embarrassing. Forgetting that Station 2 is out of service today? That's a problem. When capacity lives in your head, mistakes are inevitable.
Petboost tracks capacity for every resource: grooming stations, kennels, play areas, vehicles, staff. Every resource type exists because we designed capacity management for that specific business type. Grooming stations with salon owners. Kennel zones with boarding facilities. Play areas with daycare operators. When Station 1 hits 4 dogs, it stops accepting bookings. The system prevents mistakes before they happen.
Every payment matches every booking
End-of-month reconciliation. End-of-year scrambles. "Which appointment was that $85 payment for?" When payments and bookings live in separate systems, your bookkeeper spends hours connecting dots that should already be connected.
Every Petboost payment is linked to its appointment. Branded invoices go out automatically. Stripe Bank Feeds connect to Xero for seamless reconciliation. Your accountant gets clean exports and fewer questions. Month-end takes minutes, not days.
Every payment linked to its appointment
Remember every preference
"What blade does Bella need again?" "Does Max have any allergies?" "Which family is the Murphy family?" When client details live in your head or scattered notes, you end up asking the same questions twice. It doesn't feel professional.
Every pet has a profile with their history, preferences, vaccinations, and care notes. Whether it is clipper settings for a groomer, behavioural notes for a trainer, dietary requirements for a boarding facility, or walk route preferences for a walking client: we designed the profile system to serve each business type. When Bella arrives, you see that she needs a #4 blade, has a hot spot on her left hip, and her mum prefers photos sent during the groom. No asking twice. Just great care.
Automate what should be automatic
Can you take a day off without everything falling apart? Can you sleep through the night without checking your phone? For many pet business owners, the honest answer is no. The business runs on them, not on systems.
Petboost's automation means bookings confirm themselves, payments collect themselves, reminders send themselves. When you're on holiday, the business keeps running. When you're asleep, clients are booking. The goal isn't to replace the human element. It's to give you the freedom to be present where it matters most.
Bookings confirmed at 2am
Business runs itself
No phone checking needed
Max (Golden Retriever) - Tomorrow 9am
Sarah M. - Appointment tomorrow
$85.00 - Bella (Poodle)
The goal isn't to remove you. It's to give you the choice.
Design Principle
We count clicks like a chef counts ingredients. Create an appointment in one click. View a customer in one click. Toggle AI with a keyboard shortcut.
Honest about change
Switching to any new system is a big adjustment. Buttons are in different places, naming might be different, and the muscle memory you have built does not transfer overnight. We tell every customer the same thing: give it 4 to 6 weeks. Then, one day, you realise it is so much better.
We're not a US company with Australian customers. We're Australians who built software for Australian pet businesses.
Support that answers you when you need it, during your business hours. Not overnight, not next business day in another country.
Australian Stripe processing rates, significantly lower than US-routed alternatives.
Unlimited staff access, all reports, all features on your plan. The only optional extras are Power-Up Boosters like extra SMS credits.
ABN, GST, Australian compliance. Built-in, not bolted-on.
100+ Australian pet businesses shaped every feature.
Incorporate processing costs into your service prices with one click. Simple, transparent, in your control.
We tried Square, Timely, Acuity. Great for humans, not built for pets. So during the 2020 lockdowns, we had 40+ conversations with pet business owners and built what we all needed.
Today, Petboost is built by a team that includes founders who sold software to ASX-listed companies, designers from Woolworths, and an advisor who still runs a pet business.
Read our full storyWe believe in being upfront. Here's what Petboost isn't:
We don't do inventory, stock management, or retail sales. We focus on services.
We're not clinical software. No prescriptions, no medical records.
We're built for pets. If you're not in pet services, we're not for you.
We do pet business management exceptionally well. That's our focus.
