You Asked. We Listened. Here's What's Coming.
Update (July 2026): Since this post went live, we've shipped memberships & subscriptions, digital intake forms, Communications Booster (2-way SMS), and multi-location support with Enterprise HQ. See the Winter 2026 roundup for everything that landed in the first half of the year.
Happy New Year! 🎉
2025 was a big year for pet businesses on Petboost. You told us what works, what doesn't, and what you desperately need to run your business without the chaos.
We listened. And we spent the holidays building.
3 New Plans. 3 Different Business Sizes. Zero Guesswork.
We've completely redesigned our pricing around real customer feedback, not arbitrary tiers that force you to pay for features you'll never use.
Whether you're a solo groomer working from a home salon, a growing daycare with a small team, or a multi-location boarding facility, there's now a plan that actually fits how you operate.
Simple. Transparent. Built for where you are and where you're going.
The Conversations That Shaped 2026
Every feature on our roadmap started with a real conversation. Here's what you told us:
"I'm spending hours every week exporting to spreadsheets just to see if I'm actually making money. It's catch-up work I shouldn't have to do."
🐩 Grooming Studio, Brisbane
"I miss calls while I'm mid-groom, then forget to call back. I've definitely lost bookings because of it — customers are booking with competitors who make it easier."
🐩 Grooming Salon, Melbourne
"I was on my phone at 10pm texting customers. I need work and personal separate, but I don't want another app to juggle."
🐕 Dog Daycare, Sydney
"I ask every new puppy school client about behaviour issues and vet details, but I have nowhere to actually store it. It's all on paper or in my head."
🦮 Puppy School, Brisbane
"People find us on Google and Instagram but then have to call or email to book. Half of them never do — they just go somewhere else."
🦮 Dog Trainer, Sydney
"I'm chasing vaccination records constantly. Then a dog shows up for daycare and I realise their C5 expired last week."
🐕 Dog Daycare, Melbourne
Now, The Fun Part: What Shipped & What's Still Ahead
We're not just tweaking things. We're building the features pet businesses have been asking for since day one. Several of the items below are live now; the rest remain on the roadmap.
📊 Reporting & Intelligence
Finally see what's actually happening in your business.
No more exporting to spreadsheets. No more "I think we're doing okay?" Revenue, bookings, trends: all in one dashboard.
Status: Live. Explore Reporting & Intelligence.
🤖 AI That Actually Helps
Not a gimmick. Not a chatbot that says "I don't understand."
Grazi, our AI assistant, is live and improving every week:
- Ask your business anything: revenue, bookings, customer questions
- Contextual help inside the product when you need it
- Human escalation when a question needs a person
📝 Custom Intake Forms & Fields ✅ Live
Collect what you need. Not what we decided you need.
Behaviour notes. Allergies. Vet details. Emergency contacts. Signed waivers. Fear triggers.
Build structured forms with sections and e-signatures, link them to services, and auto-send via SMS and email when a booking is created. Answers write directly to pet and owner profiles.
See Fields & Forms → · Read the launch post →
📱 Your Own Business Phone Number + 2-Way SMS ✅ Live
One number. All your texts. No more "which thread was that in?"
Communications Booster gives you a dedicated Australian phone number and a full threaded 2-way SMS inbox inside Petboost. Customers can reply to reminders; you respond with full pet and booking context on screen. Optional add-on on Business Pro, Flex, and Max.
See SMS Messaging → · Read the launch post →
🏢 Multi-Location Support ✅ Live
Run every site from one account.
Switch between locations in one click, manage each site's team and services independently, and use Enterprise HQ for cross-location reporting and consolidated billing when you're on the Enterprise plan.
💳 Memberships & Recurring Revenue ✅ Live
Predictable revenue, automatic billing.
Membership plans with included services, usage tracking, benefit redemption at checkout, and self-service management in the pet owner portal. Powered by Stripe Subscriptions on all paid plans.
See Memberships → · Read the launch post →
📨 Integrated Email Inbox
Stop tab-hopping to find that one email.
We're planning to bring customer emails, SMS, bookings, and payments into one view. Context without the chaos.
🌐 Google & Meta "Book Now" Buttons
Turn your Google Business Profile and Instagram into booking machines.
We're building integrations so that when someone finds you on Google or scrolls past your Insta, they'll be able to book directly into Petboost.
No phone tag. No DM tennis. No lost leads.
🖼️ Photo Report Cards
Branded summaries with photos after each appointment.
We're working on a feature where your customers can share their report cards. Their friends see them. You get word-of-mouth without lifting a finger.
💉 Smarter Vaccination Tracking
Automated reminders when C5s and kennel cough are due.
We're enhancing compliance checking at booking, so you won't be chasing paperwork the morning of.
This Is Your Roadmap Too
We're co-designing 2026 with businesses like yours. If any of these features would change how you work, hit reply and tell us. It directly influences what we build next.
Here's to less admin, more dogs, and a huge 2026.
The Petboost Team